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Anta and NBA player Kyrie Irving officially signed in the summer of 2023. The cooperation between Anta and Kyrie Irving is a successful cooperation model, which jointly creates a trend-leading sports brand image. And Anta will launch a new business cooperation model with Kyrie to create an exclusive personal product line to help everyone who loves basketball from various fields and jointly promote the development of basketball culture. The cooperation with Kyrie has made the Anta brand gain more recognition and praise in the domestic and foreign markets, and realized the global brand influence.